Behind the Scenes

Serpentine Boutique

A new boutique opened up in Yorkville area of Toronto.  The place looks really smashing with beautiful lighting, meat hooks to hang clothes and high ceilings.  They had an opening party a while back and we took some photos hanging out.  They also stock JUMA and we'll be having an event with them coming up for Spring time.  Stay tuned....

Juma at Capsule Las Vegas & New York

JUMA will be at both Capsule New York and Vegas this season showing the fall/winter 2010 collection. So check us out if you're going to be there!

To book an appointment, please call Jean @ 1.917.972.5862 or email at jean.george@juma.ca

*for industry only

V1 - Vintage Wine, January 2010

We visited the V1 Vintage Wines opening party several weeks back to check out the space, taste the wine and hang out with the owners Alejandra De Miguel, Julian Pinder and Jeronimo De Miguel.  The event was amazing and unique.  To compliment the wine made from grapes sourced from Argentina, they hired a traditional Argentinian band to play throughout which was accompanied by folk dancing.

The wine itself was quite amazing too.  My favorite part was the actual venue itself.  The space had an industrial feel to it with concrete floors, walls and stainless steel piping.  As they produce the wine in the actual space, there were vintage oak barrels stacked all over the place storing the actual wine.

We look forward to future events and will enjoy our bottles of wine we brought back to the studio.

The winery is located in the Junction area of Toronto.  http://www.vintageonewines.com/

Dining in the Dark @ O Noir

If you've never been to a restaurant where you eat in complete darkness, you really should give it a try. Recently we visited Toronto restaurant O Noir,  where you get to eat your three course meal in darkness. We highly recommend going out and trying this. Its a great experience. All of the waiters are visually impaired and are helpful in guiding you through the meal, and don't worry if you can't find your plate, spill your drink or you put your knife in your mouth by accident, it's a pretty common problem in the dark. Not only is it eyeopening to experience how difficult it would be to be completely blind, but it is also a lot of fun, especially if you go with a group of friends.

There is also a fashion show being held there on March 4th. The event is called 'Bright Night - Dining & Fashion in the Dark'. It's a fundraiser for the Canadian National Institute for the Blind. Some Toronto designers are showcasing pieces, both in the dark and in the light.  It should be a great event, so pencil it in on your calendar for sure.

Check out these pics from O Noir. 

Behind the Scenes at the SS10 Shoot Tuesday, 05 January 2010

We decided to use a hijab for the 2010 Spring/Summer shoot.  We were all trying to figure out how to put one on.  Finally figured it out using Youtube....

Stay tune for our upcoming website launch in Mid-January 2010 to see how the campaign shots came out!

PicturedRonnie (Elmer Olsen Models) getting a fitting by Richard Autio (stylist), Sandra Yang (make up, Martina with Alia Juma (Design Director, Justin Borbely (photographer), Oksana (Elmer Olsen Models)

Vancouver Visit Thursday, 17 December 2009

We recently went to Vancouver for work.  Below are some places we visited.

Our friend Corey Wong took us to Gastown in Downtown along the water...

Our friend Elaine Kim took us to a Tequila Bar called Zocalo on Main st....

JUMA mens arrives at OAK in New York Tuesday, 15 December 2009

Check out the latest JUMA items at OAK. visit oaknyc.com to see more.